| Country | Australia |
| State | Victoria |
| Region | Gippsland |
| Location | In eastern Victoria, near the Thomson River and close to the Gippsland Lakes system |
| Coordinates | 38.11° S, 147.06° E |
| Local Government Area | Wellington Shire |
| Founded | 1844 (established), 1851 (town surveyed) |
| Original Name | Flooding Creek (renamed Sale after British military figure Sir Robert Sale) |
| Elevation | ~7 m |
| Population | Approx. 15,000 (urban area) |
| Area | Approx. 45 sq km (urban area) |
| Time Zone | AEST (UTC+10:00), AEDT (UTC+11:00 in summer) |
| Postcode | 3850 |
| Major Waterways | Thomson River, Gippsland Lakes (nearby), Lake Guthridge |
| Top Attractions | Gippsland Art Gallery, Sale Botanic Gardens, Lake Guthridge & Lake Guyatt, Ninety Mile Beach (nearby), Port of Sale precinct. |
| Demonym | Sale residents |
| Main Industries | Defence (RAAF Base East Sale), agriculture, oil & gas, retail, tourism |
| Nearest Airport | RAAF Base East Sale (SXE) / Melbourne Airport (MEL) |
| Website | https://www.wellington.vic.gov.au |